Tag

Marketing

4 reviews

• Business

Books

1. 

   The Tipping Point

   Malcolm Gladwell

   Absolutely loved this when it came out, not sure how it holds up now.

   • 2000
   • Non-Fiction
   • Marketing
   • Behavioral economics
   • Social Science
   • Psychology
2. 

   Long Tail

   Chris Anderson

   • 2006
   • Non-Fiction
   • Marketing
3. 

   Crossing the Chasm

   Geoffrey A. Moore

   • 2006
   • Non-Fiction
   • Marketing
   • Innovation
4. 

   The Song Machine

   John Seabrook

   • 2015
   • Non-Fiction
   • Music
   • Marketing